About Us

Hi, I’m Anne Axell, and horses have been my lifelong passion and profession. With nearly 40 years of experience as a breeder, 20 years as a horse dealer, and a background as a saddlemaker, my journey with horses has given me profound insights into their nature and needs.

Over the last decade, I have also immersed myself in the study of self-development and hypnotherapy, which has enriched my ability to support both horses and riders. My mission is to help riders understand their horses better and to guide anxious equestrians back into the saddle with confidence and joy.

As an expert in this field, I also teach riding instructors how to support their students in building trust and harmony with their horses. My work is dedicated to fostering deeper connections between horses and humans, creating a foundation of mutual respect and understanding.

I’m thrilled to be part of Happy Horse Hub, where we can share knowledge, experiences, and a love for horses that unites us all.

I speak Swedish, Danish and English!

I help riders create a meaningful relationship with their horse, one in which the horse chooses to be them. To reach more people, I also wrote a book called A Heart for Horses: 44 Communication and Relationship-Building Skills and started a magazine A Voice for Horses (only in German) to help people better understand their horses and to see things from their horse’s perspective.

I have been working as an equine-facilitated coach (Eponaquest) since 2011 to help people tap into their own resources for creating and leading a heart-based and fulfilling life.

I have three beautiful horses who continue to be wonderful friends and invaluable teachers for my own life.